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Business in Uzbekistan Blog | UZ2B Consulting

How to Become an Uzum Marketplace Seller as a Foreigner (2026)

How to Become an Uzum Marketplace Seller as a Foreigner (2026): Company Registration and Full Setup

Reading time: ~10 min| Updated: May 2026

Alexander makes electronic components for radio equipment. He lives in Tver, Russia. In May 2026, he signed a contract with Uzum — Uzbekistan's largest marketplace. He did not travel to Tashkent to do it.

This is not unusual. We help foreign entrepreneurs register on Uzum every week — from Russia, Kazakhstan, Turkey, Germany, India and beyond.

This is the complete path from first question to first sale on Uzum.

What Is Uzum and Why It Matters Now

Uzum is Uzbekistan's leading e-commerce marketplace. It operates on the same model as Wildberries or Amazon Marketplace: sellers list products, the platform handles promotion and fulfilment.

•38 million potential buyers — young, digitally active population

•Average age in Uzbekistan: 28 years

•E-commerce market doubling every two years

•Competition significantly lower than on Wildberries or Ozon

The comparison is straightforward: Wildberries today means high competition, rising commissions, and a difficult entry for new sellers. Uzum today means an open market actively looking for new merchants.

💡 Sellers entering Uzum now are entering early. This is the window that existed on Wildberries five to seven years ago — before it became crowded.

Why You Need an Uzbek Company

To register as a merchant on Uzum, you need a legal entity registered in Uzbekistan. A foreign company — whether from Russia, Germany, Turkey, India or anywhere else — cannot register directly.

•LLC (limited liability company) — suitable for most sellers

•Sole trader (individual entrepreneur) — for those starting with lower turnover

•100% foreign ownership is permitted under Uzbek law

•No relocation required — the company operates remotely

💡 The simplified tax system in Uzbekistan charges 1% of revenue — compared to 6% or more in most other jurisdictions. For a marketplace seller with meaningful turnover, the difference is substantial.

The Complete Journey: From Zero to First Sale

Here is the full process for a foreign entrepreneur — step by step.

Step 1 — Register a Company in Uzbekistan (1–3 days)

This is the first and most important step. Without an Uzbek legal entity, Uzum registration is not possible.

What we handle:

•Obtaining your PINFL (personal identification number for Uzbekistan)

•Setting up your EDS (electronic digital signature)

•Registering the LLC or sole trader through the government portal my.gov.uz

•Providing a registered address in Tashkent

What you need to provide:

•Scan of your passport

•Notarised power of attorney with apostille — prepared at a notary in your home country

•Company name and primary business activity

Timeline: 1–3 working days from receipt of all documents.

Step 2 — Open a Business Bank Account

After company registration, we open a business bank account at an Uzbek bank. This account is where Uzum sends your sales proceeds.

•We help you choose a bank that works smoothly with foreign-owned companies

•Some banks process account opening remotely

•Others require one in-person visit to Tashkent

💡 Your Uzbek bank account works like a standard business account. Uzum transfers your earnings to it. You can withdraw in USD, EUR, or other currencies depending on the bank.

Step 3 — Register on Uzum

Once the company and account are ready, we register you on the platform.

There is an important practical detail here. One of the final registration steps requires access to the Uzbek tax portal my.soliq.uz — to add Uzum as a commission agent. This portal does not load from Russia and several other countries.

This is exactly where Alexander got stuck. We logged into his account from Tashkent and completed the step for him.

What we handle:

•Walking through every step of the Uzum registration process

•Adding Uzum as a commission agent through my.soliq.uz

•Assisting with the contract signing with the platform

Step 4 — Customs and Goods Import (if needed)

If you plan to physically ship goods to Uzbekistan, we assist with customs clearance.

•Consultation on customs codes and applicable duty rates for your product

•Preparation of customs declarations

•Support throughout import clearance in Uzbekistan

•Storage coordination at a Tashkent warehouse

💡 In some product categories, Uzum supports a cross-border model where goods do not need to physically enter Uzbekistan. Whether this applies to your category depends on the specific product — we clarify this during the initial consultation.

Step 5 — Accounting and Tax Reporting

Once sales begin, your Uzbek company needs to maintain accounting records and file returns with the Uzbek tax authority.

•We handle full bookkeeping for your Uzbek company

•We prepare and file quarterly tax declarations

•We calculate and pay the 1% turnover tax

•We prepare the annual financial statements

•We handle correspondence with tax authorities

You focus on selling. We handle the paperwork.

What Sells Well on Uzum

From our experience working with sellers across multiple categories:

•Electronics and components — quality product shortage in the market

•Home and renovation goods — active construction across the country

•Children's products — young population, large families

•Clothing and textiles — large domestic demand

•Household chemicals and cosmetics — growing consumer market

•Sports equipment — high interest among young buyers

What It Costs to Start

•LLC registration in Uzbekistan: approximately $300–500

•Business bank account opening: free at most banks

•Uzum registration: free

•Turnover tax: 1% of sales

•Uzum commission: varies by product category

•Accounting support: monthly, by agreement with UZ2B

💡 The cost of entry is significantly lower than entering Wildberries or Ozon today. The full process from first contact to signed Uzum contract typically takes 5–15 working days.

Alexander's Story

Alexander makes and sells electronic components for radio equipment and receivers. The Russian market is becoming more competitive every year.

In May 2026 he came to us. Within days:

•We registered an LLC in Uzbekistan remotely

•Opened a business bank account — Alexander flew to Tashkent for one day

•Completed the Uzum registration from Tashkent when the portal would not load from Russia

•Signed the contract with the platform

Alexander returned to Tver. The company is operational. The first shipment is being prepared.

He is also setting up a server in Tashkent and building a local website. He is entering the market seriously.

FAQ

Do I need to relocate to Uzbekistan?

No. The company is registered remotely. The only step that may require travel is opening a bank account at certain banks — one visit to Tashkent.

Can I register on Uzum as a foreign sole trader or foreign company?

No. Uzum requires a legal entity registered in Uzbekistan. We register one for you remotely in 1–3 days.

How long does the whole process take?

Typically 5–15 working days from first contact to signed Uzum contract. The main variable is how quickly documents are prepared on your side and which bank you choose for the account.

My goods are in another country — how do I get them to Uzbekistan?

We assist with customs clearance and import into Uzbekistan. For some product categories, Uzum also supports a cross-border model — we clarify whether this applies to your goods during the initial consultation.

Who handles the accounting for my Uzbek company?

UZ2B takes full responsibility for bookkeeping — quarterly filings, tax returns, annual balance sheet. You receive clear reports in English.

Is Uzbekistan under Western sanctions?

No. Uzbekistan is not subject to Western sanctions and has not imposed counter-sanctions. Foreign entrepreneurs from Europe, North America and Asia operate freely in the country.

How to Start

Write to us — we will explain what works for your specific product and situation.

•First consultation — free

•We explain every step before it happens

•We work in English, Russian, Turkish and German

•End-to-end service — from company registration to first sale

👉 Free consultation: uz2b.uz

Related articles:

•How to Register a Company in Uzbekistan as a Foreigner →

•Taxation in Uzbekistan for Foreigners: Complete Guide →

•Payment Agent in Uzbekistan: How Tashkent Connects Business Worlds →

Author: UZ2B Team| Updated: May 2026 |uz2b.uz